If you’re not sure what Search Engine Optimization (SEO) is all about, let me fill you in. SEO is the process of adding content to your website that has the capability to increase your website’s prominence to its users and search engines in general, in other words, it will help your website to show up more frequently in natural, organic searches. What this means is that if people are searching for a particular term, you want your website to be one of them, and you want this to happen fast. The natural tendency for websites is to appear toward the top of natural, organic search results. Therefore, you want your website to show up at the top of the list – which means higher search engine rankings and more traffic.
Search Engine Optimization can be accomplished through many methods,
some more successful than others. For example, you may opt to pay for Search Engine Optimization services to help you with your ranking campaign. However, most people have found success when they embrace organic search engine marketing principles. Organic keywords are those that come straight from the root of the search terms – such as, “home remedies” rather than just “home remedies”.
Organic keywords are those that people will type into the search engine to find exactly what they are looking for. For example, if you sell dog collars, you would type that into the search box – such as “online business dog collars”. The reason you want your keywords to be natural and “natural” is because this is how your customers are going to find you, and your products. Without search engine optimization, you’re just another website online. With this type of marketing, you get to be the first page of results, and that’s what you want.
When your online business is first starting out, it’s important to understand what Search Engine Optimization is not. Search Engine Optimization or SEM is a marketing strategy used to get your website to the first page of search engine results pages. In plain English, SEM involves “stuffing” your website with keywords that are relevant to your niche and website theme. Your website then becomes eligible for listing in their search engine results pages, which means that your company’s information will be shown to millions of potential customers every month.
A good search engine marketing strategy will enable you to increase your conversions,
which then converts to sales. In other words, you want to have a campaign that brings you qualified leads who are interested in your products and/or services. Therefore, when you set out to build a natural organic SEO campaign, you want to employ proven organic SEO strategies – and there are a few good organic SEO strategies to begin with.
One of the most effective search engine optimization strategies is to use PPC or pay per click advertising with organic search engine marketing techniques. PPC is a form of online marketing, where you bid on keyword phrases (also known as CPM) and run your ads on websites that display those exact keyword phrases. For instance, if you were selling a hemorrhoid cream called “hemorrhoids,” you could bid on “hemorrhoids,” “treatment,” and “pile.” Since people who searched for those specific keywords would be interested in hemorrhoids, your ad would show up on the website with a high rate of demand.
Organic SEO requires that you place the highest number of quality relevant ads where your potential customers are likely to see them. This is why pay-per-click is so effective. You don’t want to waste your money on low quality ads, and therefore, you don’t want to waste your money on ineffective ads. If you’re willing to invest some money into your business, you’ll find that pay-per-click is your best chance to find a truly organic search engine marketing strategy.
- Search engine optimization shouldn’t only consist of writing articles and blogs.
- There are millions of people surfing the internet and they’re looking for what you have to offer.
- Your goal should be to put your best keywords in front of these visitors so they can instantly see your ad and hopefully make a purchase.
- The more traffic you get to your website the more likely you are to make a sale, which is how many internet marketers make their living.